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Welcome to the

‘90-Day Website Mastery’


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It all began with a simple question from a potential client:

“What is your website address?"

And what followed, you know it all too well, in fact you have
experienced it all too often

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The embarrassment about having to admit to yourself and others that your website is just awful, outdated and no longer represents you, your unique proposition, your strengths and values.

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The disappointment about not being able to find a way to improve the performance of your website, and not being able to get you or your team motivated to update the site regularly.

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The wish that you understood how to create a better website experience for your potential clients and existing customers, and found it rewarding to manage your website using a simple yet powerful system.

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It is time to stop feeling that way about your online presence and to start getting your website to work harder for you and your business/organisation.

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It is time to become the proud owner of a website that is driving the financial success of your business/organisation, your online reputation, a website others will want to share and praise, a website competitors will be envious of.

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A fully immersive and live online programme

Bringing together decades of expertise in making websites work harder into a comprehensive virtual learning and consultancy package

You will not need to pay  £7000 £4500 until you are through the
application and enrolment process

Pascal Fintoni

Pascal is a senior trainer and consultant with over 25 years experience in digital marketing and online business development.

His interest and passion began in 1994 with his first website project for a major travel company.

Today, Pascal’s time is shared between speaking at hybrid conferences and delivering interactive and practical sessions in-person or online.

Specialist Subjects: website experience, reputation management, digital customer service, offpage SEO, social media and content marketing with a particular focus on video marketing.

Jonny Ross

Jonny is an experienced marketing expert running Fleek Marketing, an award-winning digital marketing agency with strong roots in SEO.
Having run a successful e-commerce business. He knows how frustrating and expensive it can be to try and get your business to the top of the Google, or to get your marketing message straight.

He can help you find the story you need to share with your customers that will help your business to thrive and grow.

Specialist Subjects: SEO, Social Advertising, Social Media, Google Ads, B2B and B2C website conversion and development and content marketing.

“Inspiring, gifted and excellent authority – I’ve known Jonny for several years now. In an era when so many profess to understand social media and how to use it successfully it’s refreshing to meet someone that actually does. He is an inspiring speaker, a gifted mentor and tutor and an excellent authority on this ever changing and fast moving marketing area.”

Andrew Batty, Managing Director of CMS

“I have attended several of Pascal’s workshops over the years and have taken a lot from each one. Pascal really gets to the heart of social media and why it is so important to businesses, not just of their marketing but in building and maintaining a strong and outward looking reputation.”

Jonathan Ward, Publicity Seekers

“A big thank you for last week, the feedback from our delegate survey has been exceptional which is mostly in part due to your work in the build up to and during the event as host. I look forward to building on this event for the next one!”

Rory Bourke, Digital Knowledge Exchange

“Would definitely recommend – Jonny tailored some personal sessions for me and our events manager at our offices in Leeds. He focussed on digital, SEO and Social media training and advised on planning social media effectively. I would definitely recommend him and look forward to working with him again in the future.”

Esme Westmoreland, Marketing Manager at Harrison Spinks Ltd

“Having attended quite a few courses and lecturers on the subject as well as reading books and blogs, I thought Jonny’s seminar was one of the best. He was engaging, informative and able to address a wide range of issues for a diverse audience in a short amount of time while maintaining a great rapport.”

Gillian Crawford Columnist, Sunday Times

“Can I just express my thanks for an interesting and very insightful programme. The sessions have stood out in terms of quality of presenters together with the relevant information dispensed. I came away with plenty to think about and implement!”

Ian Kane, Village Barber Skin Products Ltd

You will not need to pay £7000 £4500 until you are through the
application and enrolment process

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12 x Weekly 2-hour Strategy Masterclasses

Fast-paced and filled with actionable insights, these online sessions will invite you to think differently about what it means to be in charge of your website experience.

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3 x Monthly Half-Day Mastermind Events

Designed for high impact, these online events bring together the best elements of peer learning, with new ideas from the group and direct answers from Pascal and Jonny.

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3 x Monthly 1-1 Mentoring Sessions

This is your opportunity to work on your personalised action plans with your dedicated mentor and receive precise expert advice to all your website experience questions.

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Exclusive Website Mastery Podcast

You will access to private and unique podcast episodes inspired by your activities and questions, your chance to listen, learn and to be even more inspired whilst on the go.

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Private Facebook Group

The designated hub for programme updates and reminders, new tech and apps you should be looking into and for asking your questions in a safe and supportive environment.

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Facebook Live 'Pop Up Q&As'

Pascal and Jonny will bring you the latest news, tech and updates from the world of digital marketing together with inventive tactics that can make a real difference.

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Phone, eMail and WhatsApp Support

We get it, sometimes you have an urgent query or something that you need to share immediately. Your mentor will be available to answer any questions at a time that suits you.

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Extensive library of resources & templates

From strategy and action plans, to content schedules, seo checklists, website visitor avatars, calls to action templates, video scripts, website healthchecks, etc. We've got you covered!

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Networking & Peer group learning

An essential part of this programme, you will network, exchange ideas with other business owners with similar challenges, and get helpful feedback to transform your website for 2023.

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The 90-Day Website Mastery Programme is delivered by:

© Pascal Fintoni & Associates is a trading name of ArcLight Marketing and Media Ltd. Reg No. 07934869
© Jonny Ross 2024. Jonny Ross – Fractional CMO is part of Fleek Marketing Limited, VAT No: 282 9406 79 | Company No: 11077759